Matt Bradley, AVP/Marketing Manager with First Security, was awarded a certificate of completion on October 4 at the 2nd annual Sales and Marketing School presented by the Graduate School of Banking at the University of Wisconsin-Madison.
The Sales and Marketing School provides the foundation for new or veteran bank marketers and sales professionals to tie together important issues in marketing and sales management with a bottom-line understanding of the business of banking.
Designed specifically for financial services marketing, sales and senior management professionals, this program helps to expand knowledge of the banking industry and sales/marketing management, improve employee performance and establish a network of colleagues with whom to interact and exchange ideas. The Sales and Marketing School provides an opportunity for students to learn from respected industry experts about today's key issues in bank management.
The Graduate School of Banking is sponsored and governed by the Central States Conference of Bankers Associations in partnership with the University of Wisconsin-Madison. Many of the chief officers from each of these member associations, along with representatives of the University of Wisconsin-Madison, serve on the GSB Board of Trustees, the governing body of GSB.
Bradley joined First Security in January of 2019 with 16 years of experience in television broadcasting, spending 6 of those years with KIMT as the Main Anchor and Executive Producer. Two years ago, he decided to bring his marketing skills to the finance industry, and he began a new career as a marketing director for a Mason City financial institution.
Bradley has also been an active volunteer. Currently, he is the President of the Board of the Charlie Brown Preschool and Childcare in Mason City and is a past member of the promotions committee of Main Street Mason City. Additionally, he has volunteered with Meals on Wheels, My Happy Haven, My Happy Place, and has worked with Our Loving Children…At Play, an organization that worked to create a playground designed for children with special needs.
Bradley was born in Algona, grew up in California, and then moved to Minnesota to attend St. John’s University. Since then, he has remained in the Midwest. In his free time, he enjoys spending time with his wife and three children. He also enjoys spending time outdoors, grilling, golf, music and reading.
First Security Bank & Trust has locations across North Central Iowa and headquarters in Charles City. Member FDIC.
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